Our story

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Fouadi

Wear your heart

Fouadi, meaning 'My Heart' in Arabic and a homage to our designer’s father ‘Fouad’, is a contemporary fashion and jewelry brand that celebrates the joy of life.

Inspired by the many facets of one’s personality, we curate authentic, personalised and transitional pieces that evolve with the ever-changing seasons of life. Where untold stories of travel and love are expressed in the most unique and wearable way.

Instantly recognisable, yet beautifully discreet, Fouadi is a celebration of joy, freedom and passion. A reminder, to wear your heart, every day.

The fashion

Elevated elegance, anytime, anywhere

Fouadi is born from pure inspiration, crafting limited, one-of-a-kind pieces that elevate your sense of style. Universally wearable, thoughtfully designed and exceptionally made, each piece has been curated to resonate with your soul and reflect the unique beauty within.

In our personalised shopping experience, we prioritise quality over quantity, meticulously selecting luxurious fabrics from all over the world to fuel our creative process.

Experience the art of self-expression and elevated everyday wear through Fouadi.

The jewelry

ARABIC CALLIGRAPHY WITH A CONTEMPORARY TWIST

Fouadi jewelery is customized for every customer using precious metals and ethically sourced gemstones and diamonds. Through trusted relationships with our global artisans, every piece is handmade with care, love and meticulous attention to detail - always keeping quality top of mind.

Custom designed with a modern twist on Arabic calligraphy, our pieces are a nod to Nayla’s Middle Eastern roots, fusing unique geometric shapes, colours and abstract aesthetics to create captivating pieces that honour heritage while embracing the present.

The founder & designer

"As someone with a wild mind and disciplined eye, I have always had a passion for the world of creativity in all its forms”. Nayla.

Drawing upon a design background and an unwavering commitment to redefining traditional boundaries, Nayla is the creative driving force behind Fouadi. Named after her father, her designs are a rich tapestry of profound emotion with a deeply personal influence. Each piece is a canvas of Nayla's artistic ethos, a testament to her unwavering dedication to craftsmanship, and a heartfelt tribute to her Arabic heritage through abstract colours, patterns, and calligraphy.

Through her designs, Nayla aspires to empower every wearer to embrace their unique style, express their individuality, and proudly wear their heart.